This page will showcase a lender list of those that have just popped up in 2017 and also those that arrived throughout 2016. Google data showed us that most people were searching for brand new payday lenders. It is however unlikely that you’ll find many brand new payday loan companies these days. This has been the case since the FCA decided to price cap short term lending. It is now very difficult to turn a profit that has pushed this heavyweight niche into steady decline. Most newcomers opt on delivering instalment terms where greater profits are there for the taking, but overcrowding has resulted in ultra fierce competition.